|
JVC Licenses Tensilica Xtensa for Digital Video Camcorder
SANTA CLARA, Calif.--(BUSINESS WIRE)--Sept. 18, 2001--Tensilica®
Inc., the leading supplier of configurable processor cores for
embedded system-on-chip (SOC) applications, announced today that the
Victor Company of Japan, Ltd. (JVC) had licensed the company's Xtensa
technology. According to JVC, Xtensa cores will be used in a next
generation digital video camcorder.
``We selected Tensilica's architecture based upon its great design
flexibility and efficiency,'' said Yasutoshi Matsuo, General Manager,
Engineering Development Dept. of Video Product Division, JVC AV &
Multimedia Company. ``With Xtensa technology, we are able to optimize
the critical elements required for camera applications, in particular,
the long lasting power requirements which lead to extended operating
times and lighter products.''
Bernie Rosenthal, vice president of marketing and business
development for Tensilica, commented, ``One of the clear targets for
Xtensa technology from day one of Tensilica's existence was the
consumer electronics sector, so it is with a great deal of pleasure
that we welcome JVC to our growing group of licensees. Not only is the
Xtensa processor ideal in high-speed imaging and audio applications,
the power provided to designers through specific instruction
extensions can endow high volume consumer products with features that
add greatly to the end product's value and marketability. We expect
that this engagement will lead to many more opportunities to support
JVC, and we look forward to years of mutual collaboration.''
About Victor Company of Japan, Ltd. (JVC)
JVC, well known for its invention of the VHS format for VCRs, is a
leading international electronics company that has achieved success by
combining its excellence in audio and video hardware with its
global-scale software business, and also has a growing reputation for
its professional equipment. JVC operates several business lines
through which it offers a wide variety of devices and solutions. JVC
business lines are Video, Audio, TV, Entertainment,
Information-related Equipment and Component Devices. Every endeavor
still continues to actively focus on discovering a new digital and
network society for the 21st century. Headquartered in Yokohama,
Japan, JVC was founded in 1927. For more information, visit the JVC
Web site at www.jvc.co.jp.
About Tensilica
Tensilica was founded in July 1997 to address the fast-growing
market for configurable processors and software development tools for
high volume, embedded systems. Using the company's proprietary Xtensa
Processor Generator, system-on-chip (SOC) designers can develop a
processor subsystem hardware design and a complete software
development tool environment tailored to their specific requirements
in hours.
Tensilica's solutions provide a proven, easy-to-use, methodology
that enables designers to achieve optimum application performance in
minimum design time. The Company has over 140 engineers engaged in
research, development, and customer support from its offices in Santa
Clara, Calif.; Burlington, Mass.; Princeton, N.J.; Houston, Texas;
Oxford, U.K.; Stockholm, Sweden; Taipei, Taiwan, R.O.C.; and Yokohama,
Japan.
Tensilica is headquartered in Santa Clara, Calif. (95054) at
3255-6 Scott Boulevard, and can be reached at 408/986-8000 or via
www.tensilica.com on the World Wide Web.
Note to Editors:
``Tensilica'' is a registered trademark and ``Xtensa'' is a trademark
belonging to Tensilica Inc. ``JVC'' is a trademark of the Victor
Corporation of Japan, Ltd.
Tensilica's announced licensees are, in alphabetical order,
Berkeley Wireless Research Center, Broadcom, Cisco Systems, Conexant
Systems, Fujitsu Ltd., Hughes Network Systems, Ikanos Communications,
JNI Corporation, Marvell (Galileo Technology), Mindspeed Technologies,
National Semiconductor, NEC Networks, NEC Solutions, Nippon Telephone
and Telegraph (NTT), ONEX Communications, Osaka & Kyoto Universities,
TranSwitch Corporation, Victor Company of Japan, Ltd. (JVC), and
ZiLOG.
Contact:
Tensilica, Inc.
Kim Alfaro, 408/327-7343
kim@tensilica.com
or
Tensilica K.K.
Masumi Takahashi, 045-477-3373
mastaka@tensilica.com
or
Tanis Communications
Joany Draeger, 650/365-3395
joany@taniscomm.com
|
|
CaféTalk |
